In January 2024, trot singer Lim Young-woong topped the singer brand reputation rankings, attracting significant attention. Overall, trot's popularity has been surprisingly high, even surpassing idol groups. Let's take a look at which singers ranked in the top 100 of the January 2024 singer brand reputation rankings, as surveyed by the Korean Business Research Institute.
- Singer Brand Reputation Rankings (January 2024) - Top 10:
1st. Lim Young-woong
Participation Index: 1,504,930
Media Index: 2,945,121
Communication Index: 1,704,680
Community Index: 1,554,984
Total Brand Reputation Index: 7,709,715
1st. Im Young-ung
2nd. Seventeen
3rd. Le Sserafim
4th. IVE (Jang Won-young)
5th. IU
6th. (G)I-DLE
7th. Lee Chan-won
8th. BTS
9th. NewJeans
10th. BLACKPINK
4th. IVE Jang Won-young
- Top 3 Trot Singer Brand Reputation Rankings:
1st. Lim Young-woong
2nd. Lee Chan-won
3rd. Park Ji-hyun
- Other Trot Singers within the Top 100 Brand Reputation Rankings:
1st. Lim Young-woong
2nd. Young Tak
3rd. Kim Ho-joong
4th. Jung Dong-won
5th. Song Ga-in
6th. Jang Min-ho
7th. Kim Hee-jae
The trot scene has seen a variety of singers from the first generation to the third, following in the footsteps of Nam Jin and Na Hoon-ah. This demonstrates that trot music continues to be widely loved. Top-ranking trot singers are also performing strongly in brand reputation, with Lim Young-woong in particular gaining immense popularity, ranking first not only in the trot category but also among all singers.
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